#FACT: Media appearances are the fastest way to attract attention to your brand – both on and offline.
The problem is most people do not know how to strategically position themselves and prepare their brands for media coverage. They do alright. They get by. But they never reach their fullest potential because they lack strategy and the right “story” that separates them from the rest of the digital pack.
This is a celebrity-obsessed society and when dealing with building a personal brand using social media there's a demand and requirement for transparency, good content and unique story telling. You want to be and need to be seen as an expert, you want to own your value, your expertise and the value of the work that you do because when you're seen as an expert the way people respond to you changes. We all know that experts make more money, period. When you're really seen as the expert on a particular topic you're able to help your clients and more people will be drawn to you wand listen to what you have to say. When people listen, the media has a tendency to listen to because, well…they are nosey. Simple. The media HATES being out of the loop.
The idea of being a source of credibility or being viewed as a “celebrity” makes a lot of people uncomfortable, especially women. Women have a tendency to down play their accomplishments, we've been conditioned to underplay and discount our own contribution, or maybe like me you're introverted, drawn to the spotlight and yet terrified at the same time which is the source of your resistance to creating celebrity around your intellect.
My job is to give you insight into why content matters when attempting to attract the media and why it's so important to overcome whatever resistance you have to creating some celebrity and credibility for yourself. Of course, you get the benefits as well but the real reason why you want to create celebrity and credibility is so you can reach more people and expand your brand.
When you're seen as an expert and you've got some celebrity around you, you're going to attract better quality clients and the caliber of media that reaches out to you will happily pay higher fees and adhere to you requests because when it comes to attracting attention, who you attract reflects the level of your self.
ARE YOU READY?
I work with an assortment of clients from varying backgrounds and professional industries. Primarily, I work with clients who are ready to increase visibility and awareness for their already established businesses or brands. My clients already know what they want or need before connecting with and have a clear idea of what long term goals need to be accomplished but require a "second mind" and "working hand" to make it happen.
If you are in the beginning stages of building your brand or business, you are more than likely not at stage where you are in need a coach or a consultant. If you are still trying to figure out your lane, please feel free to take advantage of the free tips, tricks and advice I provide via my blog and social media channels.
WHO I WORK WITH: